The 5 Essential Automations Every Business Website Needs
Running a wellness practice is no small feat. Between seeing clients, managing appointments, handling admin tasks, and somehow still making time for yourself, it can feel like there aren’t enough hours in the day. 😓
And then there's the website…
You know you need one, but does it ever feel like your website is just sitting there, not doing much to actually help your business grow? If so, you’re not alone.
The truth is, most websites are underutilized. They can and should be doing so much more for you—like bringing in new clients, selling your services, and even generating income when you're doing other things. Yes, that’s possible! And it’s all thanks to specific automations that your website is set-up to do.
If the thought of adding more tech to your life makes your head spin, don’t worry—I’ve got you covered. In this post, I’ll break down the 5 essential automations every wellness practitioner needs on their website to streamline operations, attract clients, and bring in income even when you’re off the clock.
By the end, you’ll see how a few simple tools can transform your website from a static page into a powerful business asset. 💡
The 5 Essential Automations Your Website Should Be Doing Right Now
1. Design Automation: Make Updates Easy
You didn’t go to school to become a web designer. Your time is better spent working with patients and focusing on honing your healing skills, not fussing with your website.
That’s why design automation is essential. Your web platform software should allow you to easily edit pages, update content, and maintain your brand without needing a degree in tech. Look for a web platform that offers drag-and-drop design, mobile optimization, and built-in templates. This saves you hours of stress and ensures your site is always up to date.
2. Delivery Automation: Seamless Client Access
Whether you’re offering online courses, eBooks, or workshops, delivery automation makes it easy for your clients to get what they need without hassle. Your web platform should streamline the process of delivering your services—whether that’s allowing clients to access digital products on-demand or easily register for an upcoming event.
This doesn’t just make life easier for your clients; it positions your practice as more accessible and professional, helping you build trust and credibility.
3. Marketing Automation: Convert Visitors Into Clients
Are you tired of manually following up with every single lead? Marketing automation is the answer.
Today’s platforms allow you to build funnels that do the heavy lifting for you—automatically sending welcome emails, nurturing leads, and promoting your services. By using pre-built templates for landing pages and thank-you pages, you can create a seamless experience for potential clients, turning them into paying customers with minimal effort on your part.
Plus, automation means no more dropped leads or missed opportunities. Your system works 24/7, so you can focus on what you do best—helping your clients.
4. Sales Automation: Make Purchases Easy
We’ve all been there—ready to buy something online, only to get frustrated by a confusing checkout process. Don’t let that happen to your clients.
With sales automation, your platform should offer a smooth and secure checkout experience, integrating easily with payment processors like PayPal or Stripe. Whether it’s for one-time purchases or recurring payments, automation makes the entire process seamless and trustworthy.
And don’t forget about upsells! Offering related products or services at checkout (like an add-on consultation or a digital product) can increase your revenue without any extra effort. (See below to take a look at the FREE software I recommend for creating your first sales funnel.)
5. Engagement Automation: Stay Connected, Even When You’re Not
The relationship with your clients doesn’t end after their first visit. In fact, engagement automation is key to keeping your clients connected and coming back for more.
Automated email sequences allow you to nurture your relationships with leads, current clients, and past customers. You can send follow-up messages, educational content, or special offers—all automatically. Some platforms even offer features like SMS and chatbot integration to make sure no message goes unanswered.
When you stay engaged with your audience, you’re building long-term loyalty and keeping your practice top of mind.
Ready to Automate Your Business With the Right Web Software?
If you're feeling overwhelmed by the tech side of things, know this: you don’t have to duct tape multiple systems together anymore. All-in-one web platforms are designed to handle the heavy lifting for you. Whether it’s automating your marketing, sales, or client engagement, these tools can streamline your practice and help you make money—even when you're not actively working.
And I’ve got something to help you get started!
✴️ My top 3 Web Platform Software:
1️⃣ FREE and all-in-one web platform software
This is my favorite to get started and set up a free lead generation funnel connected to a markting and sales funnel. You can start collecting email addresses with automated email followup AND create a working sales funnel ALL FOR FREE. Don't believe me? Go ahead and start here to see exactly how it can work (you can modify this funnel for whatever product you are promoting).
2️⃣ Sitesell all-in-one platform
Formerly called "Site Build It! or SBI!", this DIY website building platform is great for beginners who really want to learn how to market and grow an online business. They provide excellent training videos and active forum for real time help and guidance. This is how I built my first 3 profitable websites and their "10-Day Action Plan" taught me more about business and marketing than my Acupuncture College! Their process forces you to think through every aspect of your business (!) and test the concepts and keywords BEFORE you start the website design process. You can't beat the price and the variety of tools. The only downside is it does not include is email software, however you can easily integrate one.
3️⃣ Kartra
I use it every day and it has great features for promoting your brand through web design, funnels and a powerful contact management system. It is especially useful if you get the HealthPro Website pre-built templates (like I did) for your health and wellness website. These are killer templates just for healthcare practitioners, coaches, veterinarians, and other holistic health pros that are imported straight into your Kartra account, along with email campaigns, tags and automations for you to customize. You can learn more about HealthPro Websites here.
What automations are missing from your website! Comment below and let's get you set-up so your website is working for you night and day to attract new business and generate more income!
