If you're like most healthcare practitioners, you know that running a solo practice can feel like a juggling act. You love helping your patients, but there’s always those underlying stressors: “What happens if I can't work? How do I make more money when I’m already burning out?”
If this sounds familiar, you’re not alone. So many service based professionals, especially acupuncturists and solo practitioners, are feeling the squeeze as insurance reimbursements drop, overhead costs rise, and the daily grind of trading time for money becomes overwhelming.
But here's the good news: there’s a way to break free from that cycle, and it’s simpler than you might think. In fact, you probably already have the knowledge and tools you need to start making it happen. I’m talking about creating digital products that can boost your income without requiring more time in the treatment room.
Let’s Talk Digital Products, AKA Information Products
You may be wondering, “Can I really make money from information products?” The answer is YES! And I’ll show you how the numbers add up. But first, let’s get real: creating a new revenue stream doesn’t have to mean spending countless hours building a huge online course. It can start with something as simple as a free checklist or a $7 ebook. The key is to leverage the expertise you already have and package it into something useful and actionable for your clients.
Here’s a simple example of an automated Free To Fee Sales Funnel:
Step 1: Create a free checklist. Let’s say you specialize in helping women with fibromyalgia. This is your target market and muscular pain is the problem they are struggling with. You could use your expert knowledge to create a downloadable list of (for example) inflammatory foods to avoid and anti-inflammatory foods, herbs and supplements to include in their diet. This would be a very valuable list for people looking for ways to ease their pain. Easy, right?
Step 2: Take it a step further and write an ebook. How about a short ebook that details the best acupressure points for reducing pain? You already know this information—you’re just putting it into a format your patients as well as your website visitors can easily access from home. You can practically give it away for less than $10.
Step 3: Record a video or two. This could be as simple as a video or two where you walk your customers through how to locate those acupressure points, demonstrating how they can stimulate them at home with pressure or other methods. You could even introduce additional tools like phototherapy patches or ear seeds to enhance the experience, provide multiple options and demonstrate your expertise.
I believe you have the knowledge and skills to create these 3 pieces of content! Let me know in the comments below if you need help because these are the cornerstones of your successful passive income producing system.
Time to Crunch Some Numbers
Let’s run the math. Don’t worry, I’ve got my Digital Product Revenue Calculator ready to go!
Say you get 10 visitors A DAY to your clinic website. This is very do-able! In fact check your website stats right now and tell me how many visitors are landing on your clinic website each day and each month.
Ten visitors a day is 300 visitors each month. If 20% of those visitors download your free checklist, that’s 60 people. Now, let's assume 20% of those 60 subscribers go on to buy your $7 ebook. That’s 12 sales, bringing in $84 from your ebook. Not much, I know, but stick with me....
From those 12 ebook buyers, let's assume one out of 10 also purchase your $199 video course. That’s $239 in revenue each month from that product.
Without spending any money on ads, your total monthly income is $323. Over the course of a year, that adds up to $3,874—not bad for a few digital products that continue to sell on autopilot. But that still is NOT the best part. Let's do more math!
Get a copy of my Digital Product Revenue CalculatorWhat Happens When You Add Ads? (Watch the Video)
Now, let’s get a little more ambitious. What if you decide to invest in ads to reach more people? You're making $324 a month so with just $300 of that profit, you could easily increase the number of visitors to your website to 1,500 with similar conversion rates. Now, instead of earning $323 a month, you’re looking at a monthly profit of $776 after covering ad costs. That’s over $9,300 a year!
But we’re not done yet. When you optimize your landing pages, fine-tune your ads, and attract targeted traffic, your conversions go up. With just a slight increase in those conversion rates, you could be generating $1,300 or more a month, adding up to over $16,000 a year in additional income. 🎉
The Secret Goldmine: Your Email List!📫
Here’s the real beauty: while you’re making sales, you’re also building an email list. Even though only 20% are buying your products, 80% have downloaded your free checklist and are sitting on your email list. You know they are interested in reducing their pain with anti-inflammatory foods. You can continue nurturing that list by sending valuable information, building your relationship with them, and promoting offers for both your own products and affiliate products.
The best part? You can share product recommendations that benefit your subscribers over and over again. It’s a powerful way to create multiple revenue streams without constantly hustling for new clients.
Start Small, Scale Big
The key takeaway here is that you don’t have to create massive, complex products to start seeing results. A simple checklist, an ebook, and a video course—each leveraging your expertise—can make a huge impact on your bottom line. And the best part? These products can be accessed 24/7 by anyone in the world, allowing you to scale your practice beyond your local community.
Ready to Calculate Your Own Earnings?
If you’re curious about how much you could be earning with your own digital products, I invite you to enroll in my Add Online Income program where I walk you through each step of the process. Once you see the numbers, you’ll realize that creating scalable income streams is more do-able than you thought.
It’s time to stop trading time for money and start leveraging your knowledge to build a more sustainable, financially stable practice.
Now that you’ve seen how easy it is to boost your income with digital products, what about you? Comment below with 3 pieces of content you could create for your practice—whether it’s a checklist, ebook, or video course! I’d love to hear your ideas and help you turn them into income-generating assets.
